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Thursday, 7 April 2016

2 Words that can smuggle your article

‘THERE IS’ and ‘THERE ARE’

… A special case I chalk up my using 'THERE IS’ and ‘THWRE ARE’ to habit. We all do it. But they deaden copy. To eliminate these copy-deadeners, simply pluck them out. Your improvement sits close by. “There’s a special giftin waiting for you when ”becomes “ A special gift awaits you when …". “There are four ways our supplement will increase your energy level” becomes “Our supplement boosts your energy level four ways. ”Eliminating ‘is’ in all its forms where possible forces you to write more concisely and more specifically. Your ideas shine through brighter …and your copy will persuade and succeed.
Come back tomorrow, when we’ll take a look at conquering some of the challenges you face when you study on your own.
Until you get a published article, I’d love to have you tell me what you think so far. Comment below.
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